1967 Cowboys: Beautiful In Blue
The Dallas Cowboys officially arrived in 1966 with a 10-3-1 record and won the Eastern Conference by a 1.5 game margin. Coinciding with their rise in stature and popularity was their first Thanksgiving Day game in 1966. Every other franchise was uninterested and the shrewd Tex Schramm jumped at the opportunity to foist his young franchise in the TV-friendly world of pro football. Though the Cowboys lost the NFL Championship to the Packers, the Cowboys were the exciting team on the rise.